How to brief a copywriter
If you have never briefed a copywriter before, don't worry. If the writer is a professional, he or she will know all the right questions to ask you. Nevertheless, it obviously helps if you can think things through for yourself in advance.
Listed below are the key topics you should be thinking about (using both the 'in' jargon as well as plain English explanations/samples). It's not an aptitude test or exam - just a list of the obvious things that could help your copywriter.
Copywriter Briefing (sample)
Nature of your business
Tone of Voice (written style)