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White Paper Copywriter
White Papers - marketing's best kept secret
What are white papers? Essentially, they are valuable, authoritative, management briefing documents on topical business issues. At the very least, for B2B operations, they establish your organisation as a Voice in your Industry. A recent Forbes magazine survey of top decision makers revealed that:
But they are really much more than that. They are probably the best sales lead generation technique available in the B2B environment. These are some real life examples of the responses my UK clients have gained from White Papers (audited):
25% of UK law firms requested a copy of this White Paper on Flexible Working Systems
More examples
Paper Response rate Consumer Credit Act 24% response from MDs of UK finance companies Traceability in Food Processing 19% of UK Food Processors responded Flexible Working in the Legal Sector 25% response from senior partners of top UK law firms Evaluating Clinical Trials Systems 18% response from the world's pharmaceutical companies Selection Guide to Financial Accounting 1,700 FDs of the 5,000 largest UK companies responded Public Sector Data Security 17% response IT in the Shipping & Freight sector over 20% response.
CODA achieved requests from 1,700 Financial Directors (out of 5,000 mailed) in just 12 months for their Selection Guide White Paper
Why/how are White Papers so effective in lead generation?The problem with traditional mailings (physical and electronic) is that, even when a recipient likes what they read, inertia sets in - I'll deal with that later. The true reason for not responding is the knowledge they will have to speak to a salesman.
Using an offer of a White Paper / Management Discussion Paper / Management Briefing / Survival Guide (same thing) has the following benefits as a lead generation technique:
Clients also offer downloads of their respective White Papers from their websites - but prospects have to register first!
Contact me to learn what could be achieved in your B2B environment with an on demand white paper copywriter - len@copywriting-on-demand.com or len@mdltd.demon.co.uk 
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Latest News
Global offshore law firm appoints financial copywriter, Copywriting-on-demand“Ogier is an incredible organisation,” says Len Smith of Copywriting On Demand. “For example, they act for more than 60% of the top global law firms and top 50 global banks. It’s been a delight working with them. A clear brief and a great offering.”
How to build a website - free guideAt last, an easy to read, up to date, layman's guide - how to build your own website. More (including free download)...
Copywriting On Demand wins FLA website copy projectThe Finance & Leasing Association is the leading trade association for the asset, consumer and motor finance sectors in the UK. More....
Website SEO copywriter bags 10,000 visitors in one monthThe world is full of SEO gurus and experts. Many of them copywriters. The only problem is – when you check out their own performance - it sucks. That’s why Len Smith of Copywriting-On-Demand is so pleased with himself. More...
Website copywriter boosts PR successPublic Relations consultants, Shepherd PR, have achieved top SEO rankings with help from Copywriting On Demand. More...
Glocal Talk goes with Copywriting-On-DemandInternational telecoms company, Glocal Talk, asks Len Smith to develop new website copy
International Telecoms Giant commissions White Paper copywriterUK Copywriter, Len Smith, works with CTI group to develop ground breaking telecoms industry report.
Energy Performance industry giants launch new company, with help from Copywriting On DemandA group of the UK’s leading experts in energy performance and energy management has launched EPC Solutions, helping property and facilities managers to go beyond compliance to real commercial gain.
SEO copywriter wins top rankings in 230 million websitesSEO copywriting? Copywriting On Demand celebrates a client who has achieved top rankings in a fiercely competitive marketplace. more...
Website SEO copywriter wins with Hutchison Technologies InternationalHutchison Technologies is one of the new breed of companies that really know how to operate globally. Great fun, then for Copywriting On Demand to work on their search engine optimisation copywriting.
Manchester copywriter wins ‘Italian Job’“Manchester copywriter, global reach” For some years that has been a strapline of Copywriting-On-Demand, with clients in Europe, the Middle East and Asia Pacific. But for some time, currency exchange rates have made the services uncompetitive in a number of markets. Not so now.
White Paper coup for Copywriting On Demand.More than 50 Fortune 500 companies rely on Digital Reality Trust to provide their data centre requirements. Len Smith of Copywriting On Demand was delighted to be invited to help DRT assemble their definitive industry White Paper “European Data Centre Study”. more...Vodafone calls on Copywriting On Demand for intelligent copyGreat project, great client. All delivered on time, on budget
Audatex chooses Copywriting On DemandAudatex, global leader in business solutions for the motor claims industry, asks for copy - on demand!
International website launched in record timeWebsite copy and SEO are just two of the areas Copywriting On Demand gets involved with. Many clients also ask for the website build.
More on the Woburn website copy/build...
.Global financial services report - with a little help from Copywriting on Demand
Writing copy for the financial services sector has interesting challenges all of its own. Imagine then, how delighted Len Smith of Copywriting On Demand was to be invited by specialist publishers, Euromoney Yearbooks, to write the keynote article for their most prestigious publication
Top UK web company signs up Copywriting On DemandLet’s face it, when it comes to web development companies, Fivesite is right there amongst the top performers. In air transport, no less than 22 airports, including London Luton, Cardiff and Belfast International, all entrust their web development to Fivesite.
More on what Copywriting On Demand is doing for FiveSite...
World's largest Contract Sales Organisation recruits Copywriting On Demand
Innovex, the world’s leading contract sales organization (CSO) in the pharmaceutical, biotechnology and medical device sectors has appointed Copywriting On Demand to write all the copy for their dedicated recruitment website.
Lloyd’s selects UK Copywriter, Copywriting On Demand
LRQA's Supply Chain Assurance services in food safety, security, environmental issues and product conformity help over half of the world's top 200 global brands manage their supply chain risks. Copywriting On Demand was delighted to be able to deliver urgent copy - on demand.
International Gold Medallist takes on Copywriting On Demand
Kim Rothman is an extraordinary woman. After an outstanding career as a long jumper, she went on to take gold medals in the European and World Championships in 2005.
Read about Kim's Fit Camps Bob Rothman - the man the bookies banned - goes online with Copywriting On Demand.
Bob Rothman has been the UK's top racing tipster for 20 years, making as much as £500,000 a year by talking to the trainers, studying form and picking up racing yard gossip. Bookmakers no longer accept any bets of a substantial size from him.
Visit the Bob Rothman website |
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