White Paper copywriter helps International telecoms sector giant launch groundbreaking report

CTI Group, international provider of electronic invoice management, VoIP and mobile telephony applications, has just launched a groundbreaking White Paper - ‘Telco Ebilling – myths and truths’, revealing how the Telco Ebilling landscape has changed dramatically over the last year. UK Copywriter, Len Smith, worked with them to develop this 24 page eye-opener.

	Ella Crook

Ella Crook, Marketing Manager at CTI Group explains: “The case for Ebilling and associated analysis tools for telecoms companies is compelling, but there is still some confusion in the marketplace. The purpose of the White Paper is to cut through the misinformation to give a definitive assessment of what has worked, what has not worked, and why. Of particular value, we have developed a unique tool for calculating Return On Investment.”

The project also included a survey of senior Telco professionals across the UK, in which CTI unearthed the key drivers for moving to eBilling and analysis solutions.

“It’s always rewarding writing for companies that are already a respected ‘Voice’ in their industry,” says Len. “This has been a big copywriting project that has involved a lot of research, and the results have been eagerly awaited by the telecoms industry. CTI’s experts were a fantastic resource.”

“And working with a professional copywriter such as Len Smith has made life so much easier for us,” says Ella. “He came up with a compelling
structure and has been so proactive in the development
of the report. Much more than just a wordsmith.”

To request a copy of CTI’s ‘Telco Ebilling – myths and truths’, contact Ella Crook: ecrook@ctigroup.com