FREE 40 page report - Top IT Buyers search terms Find out the special secret of search strings aimed at different phases in the IT buying cycle

SEO for IT companies - free report

 

In November 2008, Google and Tech Target* published one of the most fascinating White Papers on SEO for companies in the IT sector. In just over 40pages, it contains the results of an extensive survey into IT buyers’ approaches to IT product selection, with particular focus on use of the web.

 

Download now...

 

Topics include:

 

• IT buyer attitudes to suppliers’ lead generation efforts
• Use (and not) of New Media        
• Preference for sources of information

 

The most telling facts are those relating to search terms – and how they change during the selection process

 

Did you know:

 

• When first seeking an IT solution, buyers typically type two or three keywords
• When in the later buying phases, they use brief four to five word phrases
• Their keywords at this stage tend to include ‘compare’,
• and words like 'review’, ‘White Paper’ (hey – I write IT White Papers!)

 

Download your copy now.

 

Acknowledgement: We would like to acknowledge authors, Google and TechTarget.

 

*You can visit TechTarget at www.techtarget.com