Copywriter UK » Copywriting Blog » Phrases to avoid

Phrases to avoid

It used to be that politicians were the worst polluters of the English language. More recently, political correctness, corporatisis and a lowering of educational standards (OK I am a grumpy old man) has led to a general sloppiness in written English.

 

Prime examples:

Politician's verbiage

At this juncture


At this point in time


As of this date


At the present time

At this juncture

At this point in time

As of this date

At the present time

 

Subsequent to

 

At which time

 

The question as to whether

 

Owing to the fact that

Due to the fact that

 

Come to a decision as to

Reach a conclusion as to

 

On the grounds that

As a direct result of

Accounted for by the fact that

By virtue of the fact that

 

Be completely au fait with

 

He is a man who

 

With reference to

In regard to

Pertaining to

 

At an early date

At a future moment

 

Exhibit a tendency to

 

Despite the fact that

 

Come into contact with

 

In close proximity to

At close quarters with

 

It is often the case that

 

Have sight of

 

Came into the hands of

Was in receipt of

 

Is of the opinion that

 

Crisis situation

 

Initiate

 

 

 

Plain English

 

 

 

Now

 

After

 

When

 

Whether

 

Since

Because

 

Decide

 

 

Because

 

 

 

 

Know

 

He

 

About

 

 

 

 

Soon

 

Tend

 

Although

 

Meet

 

Near

 

 

Often

 

See

 

 

Got

 

Believes

 

Crisis

 

Begin

 

 

 

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