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Layman's Guide: How to build a website – your free white paper

 

You’ve been tasked to build your company website and wonder – where do I begin? Don’t worry, help is at hand. This free 55 page layman’s guide to building an effective website. It covers:

 

  • What skills do I need to build an effective website?
  • How to select a web designer
  • How to pin down the main objectives of your website
  • Writing your copy
  • What are website content management systems – and how do I tell the good from the downright awful?
  • What do I need to consider about Usability and Accessibility?
  • A lowdown on website Graphic Design – a world away from traditional print design
  • What will affect the speed of my website?
  • How to optimise your website for search engines
  • The pros and cons of Pay-per-click advertising
  • How to use images on your website effectively
  • Domain names, website hosting and email
  • Why you should (and should not) get your visitors to log in
  • Visitor statistics - hit or myth?

 

Plus lots of useful resources and an up to date glossary

 

It will almost certainly include information you will not have the time or resources to research for yourself.