One of the joys of copywriting is the diversity of clients and topics. In the middle of writing an article on "Usage Models for Electronic Patient Reported Outcomes, Designed toIimprove Clinical Trial Efficiency", I received a call from the managing director of a marketing agency with a very special focus. Could I help with a Newsletter to feature promotional give-aways at the world's premier fetish ball?
HJ Media was created by Michaela van Es and Peter Griffin to serve the needs of a very special community. Veterans of London's dynamic and flourishing scene with over 16 years combined experience; they wanted to bring the absolute best of the world’s specialist services and products directly to the its community. On a professional level, Michaela has over 25 years broad-based business experience in sales and marketing across a wide range of sectors including leisure, entertainment, FMCG, telecomms and the public sector. An experienced business-to-business marketing professional, Michaela is a member of the Institute of Business Advisers (IBA). Peter has over a decade’s experience as a City Business Analyst with extensive expertise in international financial markets.
And so it was that Copywriting-On-Demand was able to come to the rescue. A welcome relief from writing about warehousing, computers, banking and pharmaceuticals. And fees were more than enough to buy a new whip for the wife.
As the late Kenny Everitt might have said - all in the best possible taste.