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Copywriter UK | Copywriter Services | Markets | About Len Smith | News | Testimonials | FAQs | Useful Copywriting Stuff |
Contact Me |
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..and another thing
People don't read individual letters in words; they recognise the shapes of the words - defined by the tops of the letters.
If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words.
You can still read the words with relative ease.
Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words.
You can now see why a knowledge of typography can be important (for more than the obvious reasons) to graphoic designers and copywriters!
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Latest News
Arabian Auto Agency chooses Copywriting On Demand for Website SEO
Copywriting On Demand is proud to be working with the company, as brochure copywriter and website SEO copywriter
Dawn Gibbins launches bold new website with a little help from Copywriting On Demand
The sale of Flowcrete gives Dawn the opportunity to fulfill a life-long ambition to create a social enterprise that promotes and supports the concepts of Feng Shui and Healthy Environments.
More about the sale of Flowcrete and the launch of Dawn's new website Saudi deal for Copywriting On DemandCopywriting On Demand is delighted to have closed two deals in the Kingdom. One with an incredibly fast growing travel company, the other with a successful engineering company
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