Len Smith of Copywriting On Demand has been working closely with Dawn Gibbins MBE on the launch of her new website www.dawngibbins.com . The launch was timed to coincide with breaking news of the sale of Flowcrete, dawn's multinational world-leading flooring company.

The sale of Flowcrete gives Dawn the opportunity to fulfill a life-long ambition to create a social enterprise that promotes and supports the concepts of Feng Shui and Healthy Environments.

More breaking news - she is also set to launch a new company, Barefoot, to develop and provide innovative and exciting seamless floorings for the UK’s domestic sector.

Dawn, co-founder of Flowcrete, has built the company up to a multi-million pound international brand. Today the business is a truly global concern, with 30 offices worldwide and 12 manufacturing plants around the globe. Under Dawn's stewardship, the company has used its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world at our feet.

After all, just consider the Flowcrete pedigree. They:

Revolutionised the flooring industry with flowing self levelling screeds, eliminating the need for tradesmen to get down on the hands and knees for hours, trowelling - dramatically reducing back and Knee problems.

Removed Solvents, VOC’s and toxins from their products – banning any products that were potential carcinogenic or dermatitis stimulants.

Saved lives – through the introducing of antimicrobial Polygiene, which kills MRSA, SARS , C Dificile etc.. creating clean, bug free environments.

Reduced Waste and Saved Energy with their philosophy on decentralised manufacturing, recycled packaging and introduction of energy saving underfloor heating in the UK.

Business success has seen Dawn receive an MBE for services to industry in 1994, and the Veuve Clicquot Business Woman of the Year title in 2003. She has also been made a ‘Pioneer to the Life of our Nation’ by the Her Majesty The Queen.

For more information on Dawn click inspirational speaker

Global offshore law firm appoints financial copywriter, Copywriting-on-demand

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Visit the Bob Rothman website