 Copywriter UK | Copywriter Services | Markets | About Len Smith | News | Testimonials | FAQs | Copywriting Blog |
Contact Me |
|
|
Copywriter, writer, editor - or is it copyright?
Well, is he a copy writer, copywriter, writer or an editor? Perhaps he's a Wordsmith? And what has copyright to do with it all?
Hey - if you just want to know how to type the copyright symbol, click here
Copywriting is a useful catch-all phrase that describes the process of crafting words to promote a person, business, opinion, or idea. The words themselves are called 'copy'.
The main aim of marketing or promotional copy is to persuade people to act — to buy a product, commission a service or subscribe to a certain viewpoint.
Some copywriters specialise in advertising, slogans, jingles, taglines and so on. Other writers specialise in writing 'content' - the stuff that brochures, press releases, white papers, newsletters and case studies are made of.
And some offer copywriting services for websites, including Search Engine Optimisation (making sure the site ranks well with search engines like Yahoo and Google, as well as attracting mere humans).
Copyright, however, is the term used to describe the legal protection of the written word. Confused?
The concept began as an attempt to prevent the unfair copying of books in the days of Charles II. No longer restricted to whole books, a single sentence (such as a strapline) can be protected by copyright. In the UK a single word is not eligible, but can still be protected as a 'trade mark'. The copyright symbol looks like this: ©
So, there you have it. I am a copywriter, writer, editor and SEO content writer. And with a name like Len Smith, I can happily describe myself as a Wordsmith.
One thing you can be sure of; I am happy to transfer copyright to my clients.
Do look around my website to see how your business can benefit from my copywriter services. You can also find out more about me, Len Smith, as well as hearing what my clients think about my work. 
|
Latest News
Website copywriter boosts PR successPublic Relations consultants, Shepherd PR, have achieved top SEO rankings with help from Copywriting On Demand. More...
International Telecoms Giant commissions White Paper copywriterUK Copywriter, Len Smith, works with CTI group to develop ground breaking telecoms industry report.
Energy Performance industry giants launch new company, with help from Copywriting On DemandA group of the UK’s leading experts in energy performance and energy management has launched EPC Solutions, helping property and facilities managers to go beyond compliance to real commercial gain.
SEO copywriter wins top rankings in 230 million websitesSEO copywriting? Copywriting On Demand celebrates a client who has achieved top rankings in a fiercely competitive marketplace. more...
Website SEO copywriter wins with Hutchison Technologies InternationalHutchison Technologies is one of the new breed of companies that really know how to operate globally. Great fun, then for Copywriting On Demand to work on their search engine optimisation copywriting.
Manchester copywriter wins ‘Italian Job’“Manchester copywriter, global reach” For some years that has been a strapline of Copywriting-On-Demand, with clients in Europe, the Middle East and Asia Pacific. But for some time, currency exchange rates have made the services uncompetitive in a number of markets. Not so now.
White Paper coup for Copywriting On Demand.More than 50 Fortune 500 companies rely on Digital Reality Trust to provide their data centre requirements. Len Smith of Copywriting On Demand was delighted to be invited to help DRT assemble their definitive industry White Paper “European Data Centre Study”. more...Vodafone calls on Copywriting On Demand for intelligent copyGreat project, great client. All delivered on time, on budget
Audatex chooses Copywriting On DemandAudatex, global leader in business solutions for the motor claims industry, asks for copy - on demand!
International website launched in record timeWebsite copy and SEO are just two of the areas Copywriting On Demand gets involved with. Many clients also ask for the website build.
More on the Woburn website copy/build...
.Global financial services report - with a little help from Copywriting on Demand
Writing copy for the financial services sector has interesting challenges all of its own. Imagine then, how delighted Len Smith of Copywriting On Demand was to be invited by specialist publishers, Euromoney Yearbooks, to write the keynote article for their most prestigious publication
Top UK web company signs up Copywriting On DemandLet’s face it, when it comes to web development companies, Fivesite is right there amongst the top performers. In air transport, no less than 22 airports, including London Luton, Cardiff and Belfast International, all entrust their web development to Fivesite.
More on what Copywriting On Demand is doing for FiveSite...
World's largest Contract Sales Organisation recruits Copywriting On Demand
Innovex, the world’s leading contract sales organization (CSO) in the pharmaceutical, biotechnology and medical device sectors has appointed Copywriting On Demand to write all the copy for their dedicated recruitment website.
Lloyd’s selects UK Copywriter, Copywriting On Demand
LRQA's Supply Chain Assurance services in food safety, security, environmental issues and product conformity help over half of the world's top 200 global brands manage their supply chain risks. Copywriting On Demand was delighted to be able to deliver urgent copy - on demand.
International Gold Medallist takes on Copywriting On Demand
Kim Rothman is an extraordinary woman. After an outstanding career as a long jumper, she went on to take gold medals in the European and World Championships in 2005.
Read about Kim's Fit Camps Bob Rothman - the man the bookies banned - goes online with Copywriting On Demand.
Bob Rothman has been the UK's top racing tipster for 20 years, making as much as £500,000 a year by talking to the trainers, studying form and picking up racing yard gossip. Bookmakers no longer accept any bets of a substantial size from him.
Visit the Bob Rothman website |
|