Public sector organisations suffer all the same pressures as commercial organisations - plus some more. They have to meet the needs of their beneficiaries, keep elected members informed, communicate with partner organisations and keep funding bodies updated. Each audience has its own language and its own culture and each has to be addressed in its own way. Some will be looking for 'benefits', others for 'results' and yet others for 'outcomes'.

Then, of course, there are the financial pressures. Money is tight.

I have written copy for public sector and not-for-profit organisations ranging from Birmingham City Council to Walsall Metropolitan Borough, from New Deal projects to the Health Service to copy on Diversity for Northampton College.

This has included everything from copywriting brochures to new project launches, from case studies to annual reviews, video clips, websites, PowerPoint presentations, radio interviews to newspaper articles and press releases.

Public Sector Testimonials

Susan Lewis, Marketing& Communications Manager, Northampton College

Steve Farr, Principal Regeneration Officer, Birmingham City Council

Doctor Daphne Austin

Call me, Len Smith, on 01706 81 9165 or email len@mdltd.demon.co.uk to learn how I could write compelling copy to meet your special public sector needs.