BLOG Useful Copywriting Stuff - a parcel of free goodies

On this page (or use the sidebars) you will find a real mixed bag of resources for marketers and potential copywriters - some for fun, plus some real gems too:

Essentials

Unsure of the difference between 'above the line', 'below the line' and 'by-line'? Try my Glossary of marketing and copywriting terms
If this is your first time, you may want to know How to brief a copywriter
How to type the © copyright symbol
How to become a freelance copywriter
Well, is he a copywriter, writer, editor or perhaps he's a Wordsmith? And what has copyright to do with it all?
An overview on How to get press coverage
A copywriting 'Style Guide'
The most important thing I have learned as a copywriter? Mind Mapping! To find out more, to get a free tutorial and free trial Mind Mapping software, see Mind Mapping for Copywriters
The Role of Emotion in Copywriting and in Marketing
Fancy writing a Case Study yourself? Before you begin the interview, understand the basics of asking the right type of questions
What on earth is Lorem Ipsum?

English Usage

A primer on How to write in plain English
How to check the clarity of your own writing - the Free Automated Readability Checker
How not to sound like a politician - phrases to avoid
Whatever happened to the language of Shakespeare, Milton and Terry Pratchett?

Website Copywriting

You might want to know How to write website copy that search engines love

Fun Stuff

A buzzword generator - create corporate gobbledygook without even trying.
Gibbledydock
A quick video update on today's worldwide news from Reuters

International website launched in record time

Website copy and SEO are just two of the areas Copywriting On Demand gets involved with. Many clients also ask for the website build.

More on the Woburn website copy/build...

Global financial services report -

with a little help from Copywriting on Demand

Writing copy for the financial services sector has interesting challenges all of its own. Imagine then, how delighted Len Smith of Copywriting On Demand was to be invited by specialist publishers, Euromoney Yearbooks, to write the keynote article for their most prestigious publication

More....

Top UK web company signs up Copywriting On Demand

Let’s face it, when it comes to web development companies, Fivesite is right there amongst the top performers. In air transport, no less than 22 airports, including London Luton, Cardiff and Belfast International, all entrust their web development to Fivesite.

More on what Copywriting On Demand is doing for FiveSite...

World's largest Contract Sales Organisation recruits Copywriting On Demand

Innovex, the world’s leading contract sales organization (CSO) in the pharmaceutical, biotechnology and medical device sectors has appointed Copywriting On Demand to write all the copy for their dedicated recruitment website.

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Lloyd’s selects UK Copywriter, Copywriting On Demand

LRQA's Supply Chain Assurance services in food safety, security, environmental issues and product conformity help over half of the world's top 200 global brands manage their supply chain risks. Copywriting On Demand was delighted to be able to deliver urgent copy - on demand.

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International Gold Medallist takes on Copywriting On Demand

Kim Rothman is an extraordinary woman. After an outstanding career as a long jumper, she went on to take gold medals in the European and World Championships in 2005.

Read about Kim's Fit Camps

Bob Rothman - the man the bookies banned - goes online with Copywriting On Demand.

Bob Rothman has been the UK's top racing tipster for 20 years, making as much as £500,000 a year by talking to the trainers, studying form and picking up racing yard gossip. Bookmakers no longer accept any bets of a substantial size from him.

More...

Visit the Bob Rothman website