BLOG Useful Copywriting Stuff - a parcel of free goodies

On this page (or use the sidebars) you will find a real mixed bag of resources for marketers and potential copywriters - some for fun, plus some real gems too:

Essentials

• Unsure of the difference between 'above the line', 'below the line' and 'by-line'? Try my Glossary of marketing and copywriting terms
• If this is your first time, you may want to know How to brief a copywriter
• How to type the © copyright symbol
• How to become a freelance copywriter

• Well, is he a copywriter, writer, editor or perhaps he's a Wordsmith? And what has copyright to do with it all?

• An overview on How to get press coverage
• A copywriting 'Style Guide'
• The most important thing I have learned as a copywriter? Mind Mapping! To find out more, to get a free tutorial and free trial Mind Mapping software, see Mind Mapping for Copywriters
• The Role of Emotion in Copywriting and in Marketing
• Fancy writing a Case Study yourself? Before you begin the interview, understand the basics of asking the right type of questions
• What on earth is Lorem Ipsum?

English Usage

• A primer on How to write in plain English
• How to check the clarity of your own writing - the Free Automated Readability Checker
• How not to sound like a politician - phrases to avoid
• Whatever happened to the language of Shakespeare, Milton and Terry Pratchett?
• Apostrophe - how to use the apostrophe

Website Copywriting

• You might want to know How to write website copy that search engines love
  

Fun Stuff

• A buzzword generator - create corporate gobbledygook without even trying.
• Gibbledydock
• A quick video update on today's worldwide news from Reuters