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When Northampton College wanted to reinforce their message around diversity and inclusion, they recognised the need to adopt exactly the right tone of voice. That's why they asked Len Smith of Copywriting On Demand to help.
"I have loved working on this project," says Len. "I have interviewed members of staff, students and past students and what came over was a very clear, strong consistent message. The college is a fantastic place to work and to learn. Many of the corporations I have worked with would give their eye teeth for such genuine expressions of satisfaction."
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"Getting the tone of voice right was very important as we were dealing with sensitive issues around diversity and didn’t want to appear patronising. Len helped us to pitch it in the correct way and generated some highly readable and accessible copy."
Susan Lewis, Marketing & Communications Manager, Northampton College |
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